Born from our AI Hackathon — now available for everyone
We've all been there. You run your website through Google PageSpeed Insights, get a score and a wall of technical metrics, and then... what? You're left wondering why your site is slow and what to actually do about it.
That frustration is exactly what inspired us to build PageSpeed by DeployHQ — a free, AI-powered website speed optimizer that doesn't just show you numbers, but actually explains what's wrong and tells you how to fix it.
Born from an AI Hackathon
At DeployHQ, we regularly run internal hackathons to explore new ideas and experiment with emerging technologies. During one of our recent AI-focused hackathons, our team challenged themselves to answer a simple question: How can we make performance optimisation actually accessible to developers?
The result was the prototype that eventually became PageSpeed by DeployHQ. What started as a hackathon experiment has evolved into a fully-fledged tool that we're now excited to share with the wider community. If you're curious about the engineering behind it, we wrote a companion deep-dive on how we built and deployed PageSpeed on a Docker-based architecture.
What Makes PageSpeed by DeployHQ Different?
Unlike traditional speed testing tools that dump metrics on you and leave you to figure things out, our AI-powered analyser does the heavy lifting. Here's what sets it apart:
AI That Actually Explains the Problem
Instead of just telling you that your LCP is 4.2 seconds (and leaving you to Google what LCP even means), our AI diagnoses the root cause. It might tell you: Your React application is loading unoptimised images in the hero section. These PNG images total 2.4MB and are being rendered at full resolution regardless of viewport size.
Framework-Specific Recommendations
This is where things get really useful. Our AI understands 15+ frameworks and platforms — WordPress, React, Vue, Next.js, Shopify, and more. So instead of generic advice like optimise your images
, you get actionable guidance tailored to your stack.
Running a Next.js app? You'll get specific code examples showing you how to implement the Next.js Image component — the same optimisations we cover in our guide to deploying a Next.js application on a VPS. On WordPress? You'll get plugin recommendations and configuration tips that actually work, which pair nicely with automating WordPress deployments with Git. Running a store? The same thinking applies when you deploy Shopify themes from Git.
Impact Predictions
Each recommendation comes with an estimated impact score, so you know where to focus your efforts. Our AI predicts expected improvements based on patterns learned from analysing thousands of websites.
AI-Agent Ready Prompts
Here's a feature we're particularly proud of: every recommendation includes ready-to-use prompts that you can feed directly into AI coding assistants like ChatGPT, Claude, or GitHub Copilot. Think of it as an AI performance optimisation agent that hands the diagnosis straight to your coding agent — you go from why is this slow?
to a working fix in minutes, not hours.
Why Core Web Vitals Matter
If you're not familiar with Core Web Vitals, they're Google's metrics for measuring real-world user experience on your website. Since 2021, they've been a direct ranking factor for search results. The three key metrics are:
LCP (Largest Contentful Paint) — How fast your main content loads. Aim for under 2.5 seconds.
INP (Interaction to Next Paint) — How quickly your site responds to user interactions. Aim for under 200ms.
CLS (Cumulative Layout Shift) — How stable your visual layout is. Aim for under 0.1.
Studies show that a 1-second delay in page load can result in a 7% drop in conversions. Faster sites rank higher, retain visitors longer, and convert better. It's that simple.
Lab Data vs Field Data — The Gotcha Most Tools Skip
Here's a distinction that trips up a lot of developers: a PageSpeed Insights score blends two very different data sources. Lab data comes from a single simulated Lighthouse run in a controlled environment, while field data comes from Google's Chrome User Experience Report (CrUX) — real Core Web Vitals from real Chrome users over the trailing 28 days.
That's why a page can score a shiny 95 in the lab and still fail Core Web Vitals in the field: your test machine has a fast CPU and a fibre connection; your actual visitors are on mid-range phones and patchy mobile networks. PageSpeed by DeployHQ focuses its recommendations on the changes that move your field metrics — the ones Google actually ranks on — rather than chasing a perfect lab number that no real user ever sees.
From Diagnosis to Deployment
Diagnosing a slow page is only half the job — the fixes have to actually ship. A surprising number of performance wins (asset minification, image compression, cache-busting fingerprints, bundling) belong in your deployment step, not your codebase. That's the part DeployHQ was built for: our build pipeline runs those optimisation tasks automatically on every deploy, so a fast build doesn't decay the moment a teammate pushes an unoptimised asset. It's the same philosophy behind our frontend deployment best practices, and it's how Circle.so landed a 60% page-speed improvement with DeployHQ.
Want the same automated optimisation on your own site? Start a free DeployHQ trial and wire your build steps into every deployment.
Give It a Try — It's Free
We've made PageSpeed by DeployHQ completely free to use. No signup required, no credit card, no catch. Just enter your URL and get your AI-powered analysis in about 30 seconds.
Whether you're a freelancer optimising a client's WordPress site, a startup founder trying to improve your React app's performance, or an agency managing multiple client properties — we think you'll find this tool genuinely useful.
Try PageSpeed by DeployHQ now →
Frequently Asked Questions
What is a good page speed score?
A score of 90-100 is considered good, 50-89 needs improvement, and below 50 is poor. However, don't obsess over the number alone — what matters most is your Core Web Vitals (LCP, INP, CLS) being in the green zone, as these directly impact user experience and SEO rankings.
How is this different from Google PageSpeed Insights?
Google PageSpeed Insights gives you metrics and generic suggestions. Our tool goes further by using AI to analyse why your site is slow and provides framework-specific fixes. If you're running WordPress, you get WordPress solutions. If you're on React, you get React code examples. We also include AI-agent ready prompts so you can implement fixes faster with tools like ChatGPT or Claude.
Is there an API, and does it cost anything?
PageSpeed by DeployHQ is a free web tool — there's no API key to request, no quota to manage, and no per-call pricing. That's a deliberate contrast with the Google PageSpeed Insights API, where high-volume use means managing keys and rate limits. Just paste a URL and go.
Does page speed actually affect Google rankings?
Yes. Since 2021, Core Web Vitals have been a direct ranking factor for Google search results. Beyond SEO, there's a direct business impact too — every 1-second delay in page load can result in a 7% drop in conversions.
What frameworks and platforms do you support?
Our AI understands 15+ frameworks and platforms including WordPress, React, Vue, Next.js, Nuxt, Shopify, Angular, and more. The recommendations you receive are tailored specifically to your tech stack.
Is it really free?
Yes, completely free. No signup required, no credit card, no usage limits. We built this as a hackathon project and wanted to share it with the community. Just head to pagespeed.deployhq.com and enter your URL.
How long does the analysis take?
Most analyses complete in about 30 seconds. Our AI runs a comprehensive check across 100+ performance signals before generating your personalised recommendations.
Can I use the recommendations with AI coding assistants?
Absolutely — this is one of our favourite features. Every recommendation includes ready-to-use prompts that you can paste directly into ChatGPT, Claude, GitHub Copilot, or any other AI coding assistant to help you implement the fixes quickly.
What's Next
PageSpeed by DeployHQ is just one example of how we're exploring AI to make developers' lives easier. It fits naturally alongside our core mission at DeployHQ: helping you ship code faster and with more confidence — the same speed obsession behind features like incremental deployments.
We'd love to hear your feedback. Try the tool, see what insights you get, and let us know what you think. Your input will help shape where we take this next.
Happy deploying!
— The DeployHQ Team
Questions or feedback? Email us at support@deployhq.com or reach out on X at @deployhq.